Hyundai Driving Experiences

Project

Hyundai
Driving Experiences

Services

Brand Consulting
Brand Identity
Brand Concept
Application Design

Info

Visionsentwicklung für die Aussendarstellung der Marke Hyundai Driving Experiences.

Ziel war es mit einem klaren Designkonzept die entstehenden Emotionen auf der Strecke einzufangen - ob auf dem Nürburgring oder Offroad. Die wellenschlagende Impulsgrafik symbolisiert dabei das entstehende Adrenalin und lässt sich flexibel in allen Medienformaten einsetzen, als auch auf Tochtermarken wie KIA oder Genesis adaptieren.

Services

Brand Concept
Adaption

Info

Proof of Concept der Adaption des Markenkonzepts am Beispiel von Genesis und KIA.

Info

Alternatives Konzept für die Hyundai Driving Experience, welches den grafischen Fokus mehr auf klassische Racing-Kommunikation legt, dabei aber eine möglichst klare Kommunkationsaussage trifft.

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