League of Legends x KIA

Project

League of Legends EMEA Championship x KIA

Services

Creative Consulting
Creative Concept
Art Direction
Graphic Design
Asset Production

Info

2023 war KIA bereits das fünfte mal Hauptsponsor der eSport-Liga League of Legends EMEA Championship. Zu diesem Anlass wurde die Kampagne "Stay true to your Lane" kreiert, welche Menschen im Alltag zeigt, die nach Feierabend zum League of Legend Helden in ihrer präferierten Lane mutieren.

Als Leitmotiv dienen die fünf verschiedenen Lane-Icons des Spiels, die konzeptionell mit dem Kern der KIA Brand zusammengeführt wurden. Neben der strategischen Kombination der beiden Brand-Colors wurde auch der Kommunikationskern der beiden Marken verschmolzen.

KIA's "Movement that inspires" wird so zu "Move to Legendary" im Rahmen der Kampagne — visualisiert durch das Aufbrechen des Rahmens in dem die Lane-Icons platziert sind, welcher das isometrische Spielfeld von League of Legends symbolisiert.

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‹ ASCHE

› Hyundai

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VandeykBranding, Graphic

NdgitBranding, UX/UI

Air BankBranding

LeicaBranding, UX/UI

Blue FlowersPhotography, Graphic, Prompt-Design

Steuerbüro Hufnagel-DedlBranding, UX/UI

Collected SketchworksGraphic, Print

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HRLKN HARRYBranding, Graphic, Motion

Maxblue, Deutsche BankBranding, UX/UI

Akademie an den QuellenBranding, UX/UI

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KeiBranding

Part ArchitekturBranding, UX/UI, Photography

ESC LaboratoryBranding, Graphic, Photography

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AkiraGraphic, Prompt-Design

CistibellBranding, UX/UI

SchücoBranding, UX/UI

Bending SeatsGraphic

Mixed PhotographyPhotography

Omega CodeGraphic

WelfenreiterGraphic, Print

Digitale LiebeGraphic

Poster ArtworksGraphic, Photography, Print

Scout & ShoutBranding, UX/UI

ErgoBranding, UX/UI

DöhlerBranding, UX/UI, Graphic

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Juice PlusBranding, UX/UI

RojoGraphic, Print

OptifastBranding, UX/UI

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DarkseedGraphic, Print

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LumaponicsBranding, UX/UI

1,2,CareBranding, UX/UI

ExeltisBranding, UX/UI

Gelbe SeitenBranding, UX/UI

Rhyme MagazineBranding, Graphic, Print

NHS CaregiverBranding, UX/UI

Mercedes-BenzGraphic

Digital LeafletBranding, UX/UI

TestbildBranding, Graphic, Print

ObskuriaGraphic, Print

GfK Consumer PanelsBranding, UX/UI

The Color RedGraphic

ZAA MagazinGraphic, Print

Gore-TexBranding, UX/UI

RM BASF CoatingsBranding, Graphic, UX/UI

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MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK — MORE ROCK —

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